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[Submitted on 10 Aug 2026] Title:Offline Policy Evaluation as a decision support tool for designing Adaptive Experiments View a PDF of the paper titled Offline Policy Evaluation as a decision support tool for designing Adaptive Experiments, by Jo\~ao Victor Ferreira Alves and 3 other authors View PDF HTML (experimental) Abstract:We investigate how historical data from fixed randomized experiments (A/B tests) can be used to inform the deployment of adaptive experiments based on contextual bandits. Given data collected under a static allocation, our goal is to assess which adaptive policies, if any, would have outperformed the original design and under what conditions. To this end, we combine off-policy evaluation (OPE) with a controlled warm-start simulation. From logged A/B test data exhibiting heterogeneous treatment effects, we estimate nuisance components and use doubly robust estimators to rank a portfolio of pre-specified adaptive and non-adaptive policies. When ground truth is available, we then deploy the same offline-trained policies in a simulator that reuses the exact data-generating reward probabilities, providing a safe, ground-truth-anchored environment to study the offline-to-online transition under warm starting. Using synthetic randomized controlled trials with known heterogeneity structures and an oracle policy, our results indicate that adaptive, context-aware policies improve upon fixed allocations when meaningful heterogeneity is present, while providing little benefit in its absence. We reinforce our findings on standard open benchmarks (Hillstrom, Criteo Uplift, and LaLonde), reinterpreted through a policy-value and regret perspective. Overall, our results provide a practical methodology for deciding when adaptive experimentation is worth deploying and how to select among competing adaptive policies using existing A/B test data. Comments: 21 pages, 7 figures, BRACIS 2026 Subjects: Machine Learning (cs.LG) Cite as: arXiv:2609.30273 [cs.LG] (or arXiv:2609.30273v1 [cs.LG] for this version) https://doi.org/10.48550/arXiv.2609.30273 arXiv-issued DOI via DataCite Submission history From: João Victor Ferreira Alves Ferreira Alves [view email] [v1] Mon, 10 Aug 2026 20:13:14 UTC (4,154 KB) Full-text links: Access Paper: View a PDF of the paper titled Offline Policy Evaluation as a decision support tool for designing Adaptive Experiments, by Jo\~ao Victor Ferreira Alves and 3 other authors View PDF HTML (experimental) TeX Source view license Current browse context: cs.LG new | recent | 2026-09 Change to browse by: cs References & Citations NASA ADS Google Scholar Semantic Scholar Loading... Data provided by: Bibliographic Tools Bibliographic and Citation Tools Bibliographic Explorer Toggle Bibliographic Explorer (What is the Explorer?) Connected Papers Toggle Connected Papers (What is Connected Papers?) Litmaps Toggle Litmaps (What is Litmaps?) scite.ai Toggle scite Smart Citations (What are Smart Citations?) Code, Data, Media Code, Data and Media Associated with this Article alphaXiv Toggle alphaXiv (What is alphaXiv?) Links to Code Toggle CatalyzeX Code Finder for Papers (What is CatalyzeX?) DagsHub Toggle DagsHub (What is DagsHub?) GotitPub Toggle Gotit.pub (What is GotitPub?) Huggingface Toggle Hugging Face (What is Huggingface?) ScienceCast Toggle ScienceCast (What is ScienceCast?) Demos Demos Replicate Toggle Replicate (What is Replicate?) Spaces Toggle Hugging Face Spaces (What is Spaces?) Spaces Toggle TXYZ.AI (What is TXYZ.AI?) Related Papers Recommenders and Search Tools Link to Influence Flower Influence Flower (What are Influence Flowers?) Core recommender toggle CORE Recommender (What is CORE?) IArxiv recommender toggle IArxiv Recommender (What is IArxiv?) Author Venue Institution Topic About arXivLabs arXivLabs: experimental projects with community collaborators arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website. Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them. Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs. Which authors of this paper are endorsers? | Disable MathJax (What is MathJax?)