Vibe-coding platform Base44 launches own model as AI startups seek defensibility
Base44, the vibe-coding platform acquired by Wix for $80 million a year ago, has begun rolling out its own AI model. This move addresses ongoing debates about the suitability of frontier models for all use cases and the long-term defensibility of businesses built on others' models.
Base44, the vibe-coding platform that Wix acquired for $80 million just one year ago — when the company was barely six months old and had a team of eight — has started rolling out its own AI model to support its users in creating apps with natural language.
The move comes as the discussion in AI circles has intensified over whether frontier models are best suited for all use cases. A related question is whether businesses built on top of someone else’s models are truly defensible long term. The latest move of Base44, based in Tel Aviv, speaks to both.