This model is not a real person: how AI is shaking up fashion – video
From digital twins to models ‘sculpted’ by programmers, generative AI is popping up across fashion. When Australian e-commerce retailer The Iconic started using AI-generated models, lifestyle editor Alyx Gorman investigated whether the garments were real. The Iconic requires AI imagery to be labelled and accurate; designer Atoir says responsible AI use helps small brands stay agile and maintain product integrity.
This model is not a real person: how AI is shaking up fashion – video
From digital twins to models ‘sculpted’ by programmers, generative AI has been popping up all over the fashion industry. When an Australian e-commerce retailer started using AI-generated models to sell products, lifestyle editor Alyx Gorman had to see if the garments were more than mere pixels.
The Iconic, which sells the dress worn in this video, said in a statement: ‘Where AI-generated imagery is used to advertise products for sale on our platform, our expectation is that it is clearly labelled and that the product itself is represented as accurately as possible for customers.’ Meanwhile, Atoir, the designer, said: ‘The Australian fashion industry is highly competitive, particularly for independent brands. We believe that when used responsibly, tools like this can help smaller businesses to operate with greater agility while still maintaining the creative standards and product integrity that matter to both the brand and the customer.’
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Fashion
AI (artificial intelligence)
Australian fashion
Australian lifestyle
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