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‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone

Summary

Australian footballer Cristian Volpato has become the latest professional athlete to license and monetise an AI likeness, authorising a synthetic video in which digital clones of him appear in settings around the world. The case highlights athletes’ intensifying push to control and profit from their digital identities as AI rights deals develop.

SourceThe Guardian AIAuthor: Henry Belot and Jack Snape
‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone
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Athletes’ scramble to control – and monetise – their digital identities at the cutting edge of AI rights deals

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The Socceroos star stares at the camera as he strides through an enormous atrium, the sound of his football boots on polished concrete echoing around him. Suddenly, he spawns four digital clones that peel off out of view to re-emerge in different settings around the world.

This scene from a social media video is fake and generated by artificial intelligence. But it has been authorised by the very real 22-year-old footballer, Cristian Volpato, the latest professional athlete to licence and monetise his AI likeness.

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Key points and analysis

Article intelligence

EngineersIntermediate

Key points

  • Cristian Volpato, a 22-year-old Socceroos player, has licensed and monetised an AI version of his likeness.
  • An AI-generated social media video shows multiple clones of him appearing in different global settings, approved by the real player.
  • The move reflects a wider scramble among athletes to control and monetise their digital identities in emerging AI rights deals.

Highlights and analysis are generated automatically and may contain errors. Check the original source.

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