See what happens when creative legends use AI to make ads for small businesses
Google launches The Small Brief, enlisting three advertising icons to create high-quality campaigns for local businesses using AI creative studio Flow. The initiative highlights AI's storytelling power and aims to inspire others.
Today we're launching The Small Brief, an initiative bringing together three ad industry icons to champion a local businesses they love. Their mission is to build breakthrough, studio-quality campaigns that elevate incredible businesses while highlighting the storytelling power of AI and inspiring other creatives and small businesses to explore it for themselves.
We gave the creatives unlimited access to Flow, Google’s AI creative studio, to bring these brand stories to life. Here are the icons and the businesses they're supporting.
Jayanta Jenkins: Archangels
Tiffany Rolfe: South Ferry
Susan Credle: Stonewood Farm
Google's AI tools help small businesses achieve big-brand impact by empowering them to create studio-quality ads with their unique voice and style, find their next customers and streamline workflows.
We’ll reveal the final campaigns and share a deeper look into each creative's process in June.
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