Product teams struggled to create intent. AI let them think they could skip it
The article explores how product teams have long struggled with defining user intent, and how AI has given them the illusion that this step can be skipped. Using the design process as an example, it argues that intent remains critical even with AI.
The design process. Love it, hate it — you have an hour to spare for listening to me talk about it. Or 45 minutes, depending on the speed you play your podcasts on. I don’t judge (out loud).