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PlayStation sees AI as a ‘powerful tool’ to help make games

During an earnings presentation, Sony shared its AI strategy, emphasizing AI as a tool to augment game developers, not replace them. Examples include the Mockingbird tool that automates facial animation, and a partnership with Bandai Namco exploring generative AI for video production. Sony also reported a 46% year-over-year drop in PS5 sales.

SourceThe Verge AIAuthor: Jay Peters
PlayStation sees AI as a ‘powerful tool’ to help make games
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Key points

  • Sony views AI as a powerful tool to augment game developers, not replace them.
  • Sony's Mockingbird tool automates facial animation, reducing hours of work to fractions of a second.
  • Sony partnered with Bandai Namco to explore generative AI in video production, citing significant gains in speed and productivity.
  • PS5 sales decreased by 46% year-over-year.

Highlights and analysis are generated automatically and may contain errors. Check the original source.

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