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Netflix tests its own AI-powered voice search

Netflix is testing a new AI-powered voice search feature that allows users to find movies and TV shows through natural language commands. Currently available to a subset of subscribers, the feature aims to bypass built-in voice assistants on smart TVs and streaming devices, potentially altering the power dynamics between streaming services and TV operating systems.

SourceHacker News AIAuthor: andsoitis
Netflix tests its own AI-powered voice search
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Under the source content permission, this page provides an editorial summary, key points, and a link to the original article.

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Key points

  • Netflix is testing AI voice search with select users, activated via the Netflix button on the remote.
  • Users can make natural language requests like 'I need a good cry' to get personalized recommendations.
  • The beta feature performs impressively on complex queries and circumvents TV OS voice assistants.
  • This highlights the ongoing power struggle between streaming platforms and TV operating systems.

Highlights and analysis are generated automatically and may contain errors. Check the original source.

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