Meta releases a new AI app for creators

Facebook announced on Wednesday that it’s reimagining its Creator Studio tool as a stand-alone AI companion app designed to help creators grow their audiences on the social network.

By giving creators access to this AI companion app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. The company also likely hopes that the app will eliminate the need for creators to turn to third-party tools like ChatGPT when brainstorming content ideas and analyzing performance.