Meta launches Instagram, Facebook, and WhatsApp subscriptions
Meta rolls out consumer subscription plans for Instagram, Facebook, and WhatsApp globally, with prices from $2.99 to $3.99 per month, offering extra features. The company also begins testing new subscriptions for businesses, creators, and Meta AI users.
Article intelligence
Key points
- Meta launches Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), and WhatsApp Plus ($2.99/mo) globally
- Subscribers get profile customization, super reactions, story insights, and more
- Meta also tests subscriptions for businesses, creators, and AI users
Why it matters
This matters because meta launches Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), and WhatsApp Plus ($2.99/mo) globally.
Technical impact
May affect developer workflows, team collaboration, automation capability, and toolchain choices.
Meta is doubling down on its subscription offerings. On Wednesday, the social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram, Facebook, and WhatsApp, and beginning tests of new subscriptions for businesses, creators, and Meta AI users.
For a few dollars per month, consumers subscribing to Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), or WhatsApp Plus ($2.99/mo) will gain access to extra features, like profile customization, super reactions, and story insights, among other things.