JD JoyInside's Dai Wenjun: The Ultimate Form of AI Is Not Chat, But Embedded in Every Object in Your Home | AIGC2026
Hardware shouldn't require humans to adapt; it should actively adapt to humans.
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Key points
- AI is moving from the digital to the physical world, creating an 'AI World' where hardware proactively understands and meets human needs.
- JD JoyInside positions itself as a 'new family member,' embedding AI into toys, home appliances, robots, and more.
- Dai Wenjun proposes an AI value formula: (Model × Experience × Industry Thickness)², where industry thickness amplifies value exponentially.
- JD plans to embed its large model into over 10 million devices by the end of 2026, advancing AI from industries to households.
Why it matters
This matters because AI is moving from the digital to the physical world, creating an 'AI World' where hardware proactively understands and meets human needs.
Technical impact
May affect model selection, inference cost, product capability, and evaluation benchmarks.
At the AIGC2026 conference, Dai Wenjun, head of JD Technology's JoyInside division, presented a vision where the ultimate form of AI is not conversational chatbots but a seamless integration into every physical object in our homes. He argued that the current AI wave is shifting from the digital realm to the physical world, and the focus is moving from single traffic entry points to decentralized AI touchpoints. This transition, he said, marks the beginning of an "AI World" where hardware no longer requires humans to adapt; instead, it actively perceives, understands, and fulfills human needs through embedded intelligence.
Dai emphasized that the home is the ideal starting point for this AI World, as it serves both as a living space and an emotional bond. JoyInside, JD's initiative, aims to transform home devices into "new family members" that can accompany and assist. These devices go beyond simple conversation, integrating into daily activities like chatting, cleaning, cooking, and even helping children with homework. For instance, JoyInside has been added to toys that play games, tell stories, and soon will include a dictation feature where a lamp or alarm clock helps a child practice spelling words, offering encouragement and hints when needed.
Beyond toys, JoyInside is expanding into full-scale robotics. Dai noted that robots, such as those from Yushu and Songyan, have been integrated into JoyInside, and they are being tested in JD Mall environments before entering homes. The company is also working on AI-powered furniture, mattresses, air conditioners, and even wheelchairs for the elderly, aiming to make them more responsive and caring. He showcased four recent products: an AI-powered learning lamp that can interact with children during homework, a cooking robot that automates meal preparation, a "magic printer" that can proactively print items based on conversation context (e.g., a kite while discussing plans), and a sleep aid that adjusts the environment without any commands.
To fuel innovation, JD launched the JoyInside Innovation and Entrepreneurship Competition in April 2026, with the magic printer being one of its outcomes. The goal, Dai said, is to turn creative ideas into practical products that users actually want. JD leverages its super supply chain and industry expertise to help businesses AI-ify their products. He introduced the AI value formula: (Model × Experience × Industry Thickness)², where "Industry Thickness" encompasses data, business complexity, supply chain complexity, and operational experience, and the square denotes exponential amplification of AI's value.
Dai concluded that JD is building the world's largest physical world operations center, pushing AI from thousands of industries into millions of households. By the end of 2026, the company aims to have JD's large model embedded in over 10 million terminal devices. He also invited young talent to join JD's "Top Genius Technology Talent" program to explore the frontiers of technology and create real value.