Fifa expanding AI use at World Cup to reduce amount of abuse seen by players
Fifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media. The social media protection service, introduced after the 2022 World Cup in Qatar, is now offered for free to all football associations for the 2026 tournament. The English FA has not yet confirmed whether it will take up the offer.
Social media protection service offered by Fifa
English FA yet to confirm whether it will use service
Fifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media.
World football’s governing body introduced a social media protection service after the 2022 World Cup in Qatar and has offered its moderation element for free to all football associations at the 2026 tournament, which starts next Thursday. The Football Association has not confirmed whether it is taking up the offer.
Continue reading...