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Data Brokers Push Back Against California AI Audit Requirements

Trade groups representing advertising and marketing giants urged California’s privacy agency not to pursue new auditing requirements for brokers using artificial intelligence, calling for flexibility in data deletion processes.

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Data Brokers Push Back Against California AI Audit Requirements
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Under the source content permission, this page provides an editorial summary, key points, and a link to the original article.

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Key points

  • Trade groups urge CalPrivacy to avoid overly broad AI audit requirements for data brokers.
  • Businesses seek flexibility in handling data deletion requests under state law.
  • CalPrivacy previously inquired about records brokers must maintain to show compliance with deletion requests.

Highlights and analysis are generated automatically and may contain errors. Check the original source.