Coming Soon! The Developer’s Guide to Connecting CRM Data, AI and App Experience, at Scale
This upcoming ebook, sponsored by Heroku by Salesforce, addresses the high failure rate of agentic AI projects and the critical role of a solid data foundation. It offers developers a guide to building agentic AI applications that tap into enterprise-wide knowledge using Salesforce Data 360, Agentforce, and Heroku. Key topics include why AI projects fail, the importance of unstructured data, retrieval-augmented generation (RAG), and streamlined integration.
The Developer’s Guide to Connecting CRM Data, AI and App Experience, at Scale | The New Stack
EMAIL ADDRESS
REQUIRED
It seems that you've previously unsubscribed from our newsletter in the past. Click the button below to open the re-subscribe form in a new tab. When you're done, simply close that tab and continue with this form to complete your subscription.
Welcome and thank you for joining The New Stack community!
Please answer a few simple questions to help us deliver the news and resources you are interested in.
FIRST NAME
REQUIRED
LAST NAME
REQUIRED
COMPANY NAME
REQUIRED
COUNTRY
REQUIRED
ZIPCODE
REQUIRED
Great to meet you!
Tell us a bit about your job so we can cover the topics you find most relevant.
What is your job level?
REQUIRED
Which of these most closely describes your job role?
REQUIRED
How many employees are in the organization you work with?
REQUIRED
What option best describes the type of organization you work for?
REQUIRED
Which of the following best describes your organization's primary industry?
REQUIRED
LINKEDIN PROFILE URL
Welcome!
We’re so glad you’re here. You can expect all the best TNS content to arrive Monday through Friday to keep you on top of the news and at the top of your game.
What’s next?
Check your inbox for a confirmation email where you can adjust your preferences and even join additional groups.
Follow TNS on your favorite social media networks.
-->
Become a TNS follower on LinkedIn.
Check out the latest featured and trending stories while you wait for your first TNS newsletter.
1 of 2
As a JavaScript developer, what non-React tools do you use most often?
✓
Angular
0%
✓
Astro
0%
✓
Svelte
0%
✓
Vue.js
0%
✓
Other
0%
✓
I only use React
0%
✓
I don't use JavaScript
0%
EBOOKS / Generative AI
Coming Soon! The Developer’s Guide to Connecting CRM Data, AI and App Experience, at Scale
This ebook is sponsored by Heroku by Salesforce. By providing your email address and downloading this ebook, you agree to our Terms of Use and Privacy Policy and Heroku's Agreements and Terms.
INSIDE THIS EBOOK
The promise of agentic AI is real. So is the failure rate. More than 40% of agentic AI projects will be canceled by 2027, and most failures trace back to the same root cause: AI agents operating without the full enterprise context they need to act reliably. Bad data — siloed, fragmented, and largely unstructured — is the silent killer of AI projects that looked promising on paper.
The fix isn’t a better model. It’s a better foundation. This ebook by author Drew Robb shows developers and technical leaders how to build agentic AI applications that go beyond CRM data to tap the full breadth of enterprise knowledge — and how Salesforce Data 360, Agentforce, and Heroku work together to make that possible. Whether you’re evaluating your AI infrastructure stack or actively building agents for production, this guide gives you the architecture, tools, and practical framework to get there.
In this ebook, you’ll discover:
Why agentic AI projects really fail — and why the data foundation, not the model, is almost always the deciding factor.
How to move beyond CRM data — and give AI agents access to the unstructured enterprise knowledge that makes up 80-90% of your organization’s information.
The RAG advantage — how retrieval-augmented generation resolves the accuracy-versus-latency tradeoff that slows most enterprise AI deployments.
How Heroku collapses integration complexity — turning a 14-step Salesforce integration process into a streamlined developer experience that lets lean teams ship faster.
How Agentforce and Heroku complement each other — and how the combination of Data 360, Agentforce, and Heroku creates a complete stack for building, deploying, and scaling autonomous AI agents across the enterprise.
94% of business leaders feel they aren’t taking full advantage of the information available to them. The developers who close that gap — by building AI agents on a trusted, unified, enterprise-wide data foundation — will be the ones delivering measurable results while others are still troubleshooting hallucinations and cancelling projects.
Register now for “The Developer’s Guide to Connecting CRM Data, AI, and App Experience at Scale” and be among the first to receive our newest ebook!