CEO of Funshion Online: First Code for Everyone, Then All-in on Co-creation | AIGC2026

At the 2026 China AIGC Industry Summit, Yi Zhengchao, CEO of Funshion Online, delivered a keynote speech titled "AI Coding and AI Video: From Universal Coding to Co-creation." He began by challenging conventional wisdom: no matter what your primary business is, the true public infrastructure in the AI era is coding. Over the past three years, Funshion has trained every employee—including operations, marketing, and content staff—to write code. This move, he argued, laid the foundation for the company's AI transformation. The results speak for themselves: profits have grown more than tenfold since the initiative began.

Yi emphasized that the profit surge should not be credited to AI video, which only penetrated the business within the last year. Instead, the real driver was the organization-wide adoption of AI coding. By empowering non-engineers—those closest to business operations—with coding skills, the company achieved far greater efficiency than if AI had been confined to the engineering team. He coined a key principle: "Believe in AI, but don't touch models." For most enterprises, developing or even touching large models is irrational; the smart play is to be a middleware connector between MaaS providers and application consumers.

Yi also warned against a common pitfall: AI can amplify self-indulgence. When everyone becomes enamored with the technology itself, organizations lose sight of actual outcomes. The antidote, he said, is to deliver results. Funshion's approach is task-oriented rather than role-oriented. They reorganize teams around tasks, measure output, and ensure that individual efficiency gains translate into collective progress. He introduced a classification of talent: "old masters," native AI youth, and super connectors—all amplified by AI but requiring organizational adaptation to avoid chaos.

Finally, Yi outlined Funshion's co-creation ecosystem. The company provides token subsidies covering 80% of costs and shares over 50% of revenue with external partners. Their platforms—Orange Star Dream Factory, Orange Star Promoter, and the FunX series (FunToken, FunOPC, FunStudio, FunClaw)—enable creators to build AI applications, produce AI short dramas, and handle distribution. The result is a social organizational model combining internal staff, digital employees, and external partners, all coordinated to unlock collective intelligence. "AI companies should not be containers for super employees," Yi concluded. "They should be levers for crowd wisdom."