AI Trust: A Japan-Led Collaborative Approach
Misinformation and disinformation are ranked second among global risks. Fujitsu develops deepfake detection technology with 97% accuracy to combat digital fakes.
What if the information you were looking at turned out to be fake? The rapid evolution of AI has brought us into an age in which anyone can easily generate videos, images, and increasingly advanced written content. Content whose authenticity is difficult to verify is proliferating. Altered documents and images are being used in scams, while false information continues to spread, undermining trust in companies and affecting social decision-making. In the World Economic Forum’s Global Risks Report published in January 2026, misinformation and disinformation were ranked second among the risks expected over the next two years—higher than extreme weather events and state-based armed conflict, and behind only geoeconomic confrontation.
As part of its efforts against digital fakes, Fujitsu has developed technology that detects deepfake videos in real time and issues alerts. The technology achieves a detection rate of 97% and can help prevent fraud involving impersonation or false identity claims. COURTESY OF FUJITSU