AI labels to be compulsory on authentic-looking content under EU rules
New EU rules, effective from Sunday, require AI-generated images, audio, and text that appear authentic to be labeled, aiming to curb deceptive content and increase transparency for users.
Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real
From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made about politicians intended to malign its targets and mislead the public.
Now EU rules aim to stem the flood of this deceptive content: starting from Sunday, artificially generated images, audio and text designed to look authentic must be labelled.
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