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The AI fitness instructors selling unreal gains

A BBC investigation reveals misleading fitness adverts using AI-generated characters that breach UK advertising rules, promising dramatic but implausible body transformations. Experts warn such content fuels false hope and calls for stronger regulation.

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The AI fitness instructors selling unreal gains
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Under the source content permission, this page provides an editorial summary, key points, and a link to the original article.

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Key points

  • BBC uncovers multiple adverts featuring AI characters promoting fitness apps without disclosing their artificial nature.
  • Promised rapid transformations are scientifically implausible, potentially damaging users' confidence.
  • UK's Advertising Standards Authority has received around 300 complaints and issued advice notices to advertisers.
  • Real fitness coaches and users caution that AI content may ignore individual health conditions, risking injury.

Highlights and analysis are generated automatically and may contain errors. Check the original source.

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