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The 96% that doesn't depend on you: why GEO is fundamentally off-page

This article argues that Generative Engine Optimization (GEO) is fundamentally an off-page discipline, with 96% of citations in AI answers coming from third-party sites. It explores the differences from SEO, the nuanced impact on big vs small brands, and three action lines: press, social/community, and negative mention management. The author also critiques Google's AI optimization guide, suggesting it may not be fully reliable.

SourceHacker News AIAuthor: thesyray
The 96% that doesn't depend on you: why GEO is fundamentally off-page
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Under the source content permission, this page provides an editorial summary, key points, and a link to the original article.

Key points and analysis

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EngineersIntermediate

Key points

  • GEO is a real discipline with its own metrics (citations, mentions, sentiment, AI share of voice).
  • On average, 96% of citations influencing AI answers come from third-party websites, not your own.
  • The off-page nature of GEO requires collaboration with PR, social media, and reputation management teams.
  • Google's AI optimization guide may be incomplete, as it's published by a different team than the one building the models.

Highlights and analysis are generated automatically and may contain errors. Check the original source.

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