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Quoting Mitchell Hashimoto

Summary

A quote from Mitchell Hashimoto about the motivations of Technical Decision Makers, who prioritize avoiding getting fired over innovation.

Quoting Mitchell Hashimoto
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A quote from Mitchell Hashimoto

Simon Willison’s Weblog

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12th May 2026

The thing about 90% of TDMs [Technical Decision Makers] is that they're motivated primarily by NOT GETTING FIRED. These aren't people who browser Lobsters or push to GH on the weekend. These are people that work 9 to 5, get paid, go home, and NEVER THINK ABOUT WORK AGAIN. So to achieve all that, they follow secular trends supported by analysts and broad public sentiment. Oh, Gartner said that "AI strategy" is most important? McKinsey said "context" needs to be managed? Well, "Context Engine for AI Apps" is going to be defensible. Buy it.

— Mitchell Hashimoto, in a conversation about the design of the Redis homepage

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This is a quotation collected by Simon Willison, posted on 12th May 2026.

marketing 19

redis 62

mitchell-hashimoto 8

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Key points and analysis

Article intelligence

EngineersIntermediate

Key points

  • 90% of TDMs are motivated by not getting fired.
  • They follow secular trends supported by analysts.
  • They buy products like 'Context Engine for AI Apps' that seem defensible.

Highlights and analysis are generated automatically and may contain errors. Check the original source.