AI News HubLIVE
Original source2 min read

MatrAIx: Simulating the World with 8.3 Billion Persona Agents

arXiv:2608.04205v1 Announce Type: new Abstract: Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.

SourcearXiv AIAuthor: Xiaomin Li, Yuexing Hao, Jianheng Hou, Jintao Huang, Qianfeng Wen, Shirley Huang, Yifan Liu, Xiaoyi Liu, Yilan Fan, Yijun Wang, Koutian Wu, Ruoqi Gao, Muhammad Ahmed Mohsin, Jing Tang, Brihi Joshi, Heming Liu, Zheyuan Deng, Zonglin Di, Sankalp Jajee, Jiuyao Lu, Zhiwei Zhang, Saksham Kapoor, Ishan Gupta, Yunhan Zhao, Chanwoo Park, Yucheng Lu, Bing Hu, Weihang Xiao, Aravind Mohan, Hanwen Xing, Runyu Zhang, Mihir Kulshreshtha, Yuanda Xu, Qianyu Zhu, Dianzhuo Wang, Yuxin Xiao, Bowen Jiang, Yongye Su, Wenhao Chai, Zuxin Liu, Lawrence Yunliang Chen, Xuandong Zhao, Ethan Ye, Shivam Patel, Jason Xie, Alex Martin Richmond, Weixiang Ding, Emre Okcular, Diya Mathew, Ziheng Wang, Rana M. Shahroz Khan, Zhejian Peng, Fang Wu, Fan Nie, Xinyang Han, Yubin Kim, Jiawei Zhang, Zhenting Qi, Huangyuan Su, Xu Pan, Abinitha Gourabathina, Hyewon Jeong, Hemanth Neelgund Ramesh, Kumail Alhamoud, Kimia Hamidieh, Zidi Xiong, Samuel Schmidgall, Pengrui Han, Yepeng Huang, Yongheng Wang, Bowen Yang, Alex Gu, Yuchu Wang, Akshay Paruchuri, Brenna Li, Hejie Cui, Jiayuan Ding, Chaosheng Dong, Jiahao Wang, Yixuan He, Chi Wang, Pamela Bhattacharya, Tianyi Peng, Paul Pu Liang, Mitchell Gordon, Yilun Du, Marinka Zitnik, James Zou, Prasanna Tambe, Philip Torr, Emily Fox, Asu Ozdaglar, Dawn Song

-->

[Submitted on 4 Aug 2026]

Title:MatrAIx: Simulating the World with 8.3 Billion Persona Agents

View a PDF of the paper titled MatrAIx: Simulating the World with 8.3 Billion Persona Agents, by Xiaomin Li and 92 other authors

View PDF HTML (experimental)

Abstract:Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.

Comments: Project website: this https URL

Subjects:

Artificial Intelligence (cs.AI)

Cite as: arXiv:2608.04205 [cs.AI]

(or arXiv:2608.04205v1 [cs.AI] for this version)

https://doi.org/10.48550/arXiv.2608.04205

arXiv-issued DOI via DataCite (pending registration)

Submission history

From: Xiaomin Li [view email] [v1] Tue, 4 Aug 2026 20:04:49 UTC (22,548 KB)

Full-text links:

Access Paper:

View a PDF of the paper titled MatrAIx: Simulating the World with 8.3 Billion Persona Agents, by Xiaomin Li and 92 other authors

View PDF

HTML (experimental)

TeX Source

view license

Current browse context:

cs.AI

new | recent | 2026-08

Change to browse by:

cs

References & Citations

NASA ADS

Google Scholar

Semantic Scholar

Loading...

Data provided by:

Bibliographic Tools

Bibliographic and Citation Tools

Bibliographic Explorer Toggle

Bibliographic Explorer (What is the Explorer?)

Connected Papers Toggle

Connected Papers (What is Connected Papers?)

Litmaps Toggle

Litmaps (What is Litmaps?)

scite.ai Toggle

scite Smart Citations (What are Smart Citations?)

Code, Data, Media

Code, Data and Media Associated with this Article

alphaXiv Toggle

alphaXiv (What is alphaXiv?)

Links to Code Toggle

CatalyzeX Code Finder for Papers (What is CatalyzeX?)

DagsHub Toggle

DagsHub (What is DagsHub?)

GotitPub Toggle

Gotit.pub (What is GotitPub?)

Huggingface Toggle

Hugging Face (What is Huggingface?)

ScienceCast Toggle

ScienceCast (What is ScienceCast?)

Demos

Demos

Replicate Toggle

Replicate (What is Replicate?)

Spaces Toggle

Hugging Face Spaces (What is Spaces?)

Spaces Toggle

TXYZ.AI (What is TXYZ.AI?)

Related Papers

Recommenders and Search Tools

Link to Influence Flower

Influence Flower (What are Influence Flowers?)

Core recommender toggle

CORE Recommender (What is CORE?)

Author

Venue

Institution

Topic

About arXivLabs

arXivLabs: experimental projects with community collaborators

arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website.

Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them.

Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs.

Which authors of this paper are endorsers? | Disable MathJax (What is MathJax?)