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Behind the scenes at Wirecutter for an epic duel of air purifiers

Wirecutter's chief reviewer Tim Heffernan tests seven air purifiers to determine if the Coway Airmega Mighty2 can dethrone the long-reigning Mighty. The article details the testing process, Wirecutter's business model, and the final verdict.

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Behind the scenes at Wirecutter for an epic duel of air purifiers
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Under the source content permission, this page provides an editorial summary, key points, and a link to the original article.

Key points and analysis

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Key points

  • Heffernan uses a match smoke test to measure particulate reduction. The Mighty and Mighty2 both reduce particulates by over 99%.
  • The Mighty2 wins due to quieter operation, better energy efficiency, and a modern design, ending the Mighty's 12-year run as top pick.
  • Wirecutter, owned by The New York Times, generates revenue through affiliate links and advertising.
  • The review emphasizes trust and independence; Heffernan does not interact with the business side.

Highlights and analysis are generated automatically and may contain errors. Check the original source.