AWS adds AI-assisted product listing service to its Marketplace portfolio
AWS Marketplace has introduced AI-assisted product listings to help partners create comprehensive listings using existing assets, optimize for SEO, and adapt to the growing use of enterprise agents. The agentic AI category has grown from 900 to over 3,400 partners in under a year.
Product listings in AWS Marketplace gained new AI-based features last month in anticipation of continued growth in the use of enterprise agents.
Amazon Web Services Inc. unveiled AI-assisted product listings in Product Assistant chat, a feature that helps independent software vendors and consulting partners develop comprehensive product listings for AWS Marketplace using existing digital assets. The use of AI will help AWS partners optimize listings and reduce time-consuming manual data entry, according to Matt Yanchyshyn (pictured), vice president of Marketplace and partner services at AWS.
“Partners really want to not only draw eyeballs to their listings on the Marketplace so they can convert them and make those sales, but they want to optimize it for SEO,” Yanchyshyn said. “And where it’s getting really interesting is that buyers are not just human anymore. People are using agents to do research and we’re getting pretty close to a world where agents are starting to make purchases.”
Yanchyshyn spoke with theCUBE’s Gemma Allen during an interview for the AWS Marketplace Series on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how expanding agentic deployment is reshaping how major companies are building and scaling AI in production. (* Disclosure below.)
Rising interest in enterprise agents
AWS has been adding new features to the Marketplace in anticipation of a larger role for AI agents. At the AWS Summit last year, the company launched an AI agents and tools category, according to Yanchyshyn.
“At the time, we thought we were going to have 50 partners, and we ended up having 900 launch partners,” he told theCUBE. “Today, I think it’s over 3,400. That just speaks to the growth of that category in under a year.”
Agentic AI is now the fastest-growing category in AWS Marketplace history, Yanchyshyn added. This led him to publish a new book in April, “Build Strong Data Foundations for Agentic Analytics and Intelligent Agents,” which brought together data and leaders from companies such as Bank of America and Mercedes-Benz AG to share how they’re building and scaling agentic AI in production.
“I get asked all the time, ‘Matt, how are you doing it for your own services like Marketplace?’” Yanchyshyn said. “And it was great to hear these stories from all these big customers about how they’re using AWS with data security and data services in general alongside the AI services to realize their outcomes.”
Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the AWS Marketplace Series:
(* Disclosure: TheCUBE is a paid media partner for the AWS Marketplace Series. Neither AWS, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Photo: SiliconANGLE
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